Twist on PR

Putting a twist on music + the professional life


#NP A NGHTMRE You Want to See

New MusicRebecca PotznerComment

Name one artist who is currently blowing things out of the water.

My answer? NGHTMRE. Reflecting on the past year, 2015 was nothing short of a whirlwind for the LA DJ/Producer from playing major festivals, touring, releasing new music and sharing his story through UPROXX’s Uncharted video series. NGHTMRE does a solid job of relaying his signature sound in absolutely everything he touches from originals, remixes and during his sets. Check out my personal favorites: STREET, YOU collaboration with Slander, Limelight Remix, and Live this Nightmare remix.

The Mad Decent artist has a lot of tour dates coming up in 2016. I encourage you to make it a goal to see NGHTMRE live. For those in Cincinnati, he hits Mynt on January 22nd. You can purchase tickets (with 0 fees) here. 

From Goetta to Smashing Guitars; The Griswolds [Interview]

InterviewRebecca PotznerComment

I caught up with The Griswolds. Noooo, not the movie. I'm talking about the crazy fun aussie band. You may recognize them from their popular track "Beware of the Dog" or caught them on tour with Walk The Moon. Now touring with New Politics and Andrew Mcmahon, I sat down with Lachlan West and Tim John after their set in Cincinnati. Did the guys enjoy touring with Cincy natives, Walk The Moon? Have they seen the new Griswolds movie? What can we expect in 2016? Find out below. But first, let’s start off with a goetta taste test with a special guest.  

Eli Maiman of Walk The Moon yells over the booth, “It’s on me! Looks delicious right?” 
LW: We’re getting sent food from Walk The Moon right now… 
TJ: Here we go…
LW: I want to thank Shut Up and Dance for this.
TJ: Wow, I really like that. How is this not everywhere? 
(instructs L to “get the top, please get the top”)
L: Wow!  

CMWhile we’re on the topic of food, have you tried Skyline Chili?
 We did. We have nightmares about it actually. Last time we were here. We played Bogart’s with Walk The Moon and their Tour Manager got almost $200 worth of Skyline delivered to the venue. It was 3 boxes, big boxes, filled with stuff and it was just TOO much. We’ve eaten it and we enjoyed it but it was too much. It’s pretty cheap, so $200 gets you A LOT.  

CM: Do you drink coffee? + how do you take it?
: I think I may be the only coffee drinker in the band and I’m obsessed. I’ll wander off on my own in the mornings, in city, I’ll get on yelp and I’ll find the best coffee there. I do it all the time. Generally, if I’m feeling something sweet and I’m really tired I’ll get a mocha or maybe a cappuccino. Our tour manager told us about the quadruple espresso, so it’s just straight nice it of the coffee. I’m obsessed. I think in every city, I know where to go now. It keeps me sane. A little thing like that, yeah, I love it. and plus, it keeps me awake. It’s the only reason I’m up right now.

CM: Did you all know each other before the band was started?
 We (Tim and Lachlan) go way back. We’ve been playing music together for almost 10 years, since we were teenagers. 
TJ: We didn’t know the other two. Sydney is very small and we met them through friends. Everyone knows everyone. We all just kind of came together. I think it was just frustration. As you keep rolling throughout the years, people don’t want to make music anymore. Generally, they drop off and we were kind of the survivors.
LW: Yeah, we were the only ones dumb enough to stick out. 
TJ: and now we’re in Cincinnati!
LW: Everyone has families and careers...and we get to drink beers in different cities. It’s pretty cool, pretty rad.  

CM: I read that you guys had struggled a bit when trying to finish writing the rest of your album but found inspiration in New York. Do you have an ideal environment for writing music?
 We’ve just got to be away from everyone. This album we’re doing now, we rented out a house kind of in bush in Australia. You just kind of drive as far as you can. Be near society, but get away from everyone. It’s hard to write in a tour van. -  I think that’s the trick, but New York definitely did something for the last album. It was 6 weeks in winter. We had never had an American winter #1. Something special happened in New York. It was amazing.  

CM: What’s the most impressive thing you’ve done?
 I used to be a competitive surfer. I guess. I was never a champion, but I was good. That was a pretty good thing. 
TJ: Wow. I don’t know. This is terrible. What’s the most impressive thing I’ve done? 
LW: You worked in insurance! That’s pretty impressive
Tim: I worked in insurance. The most impressive thing I’ve done is not working in insurance.  

CM: Thoughts on remixes of your songs and do you have a favorite?
: I was opposed, growing up. Now, I think it’s great that someone interprets your song into something totally different. it’s really cool. We get some back that don’t quite work and some that we’re like “Wow, this is better than our version.” 
LW: My favorite has to be the NGHTMRE remix. It was cool with the name, as well. He took it a place I never thought it would go, which was cool.  

CM: So, do they send you the remix and then you approve it?
LW: Yeah, because sometimes you have to ask the people to do it. They need the audio to produce it. It happens in a lot of different ways. We did a Walk The Moon remix that hasn’t come out yet but I’m really excited for it to come out. It’s great to get those files and pick apart your friends songs. 

CM: New music coming in 2016 - Same upbeat vibe or will we hear something different?
 It sounds like The Griswolds, so that’s good. It’s probably changed a little bit. 
TJ: I can’t really pin point what it sounds like. It’s got a lot of electronic stuff kind of mixed in. Maybe a bit more of that. I think there’s less guitars which is kinda cool but we still want to make it so we can play it live. Pretty boring if you’ve got a lot of things that aren’t guitars and we’ve got 3 guitarists in the band. 
LW: It doesn’t sound too different. It sounds like The Griswolds but a little cooler, I like to think.  

CM: What was your favorite part of touring with Walk The Moon?
LW: Yeah, I mean hanging out. It’s still going on now. Like, we’ve been on a lot of tours but we’ve never felt welcomed. We just cliqued. It’s pretty special
TJ: We’re definitely a big family. It’s so nice 

CM: Do you have a favorite Walk The Moon song?
: Mine is Aquaman
TJ: Ah, Portugal. I love Portugal 

CM: Did you guys watch the new Griswolds movie? 
LW: Noo! I have no interest in it. 
TJ: They’re remaking all these movies like Ghostbusters. It might be good, but I don’t know.
LW: I love Chevy Chase. He’s one of the funniest dudes on earth. He was that movie and that movie was him. 
TJ: I haven’t seen the original in years! But you’re right, they shouldn’t have touched it. Let it be.  

CM: Do you name your instruments?
 I like to think that everything I have, I’ll name Eric. Everything is Eric. Eric’s a good name. It’s a strong name
TJ: Excellent. I don’t think we do name our instruments. No. I think we should start though
LW: We’re not really a band that LOVES our instruments.
TJ: That’s terrible.
LW: Basically, we tolerate them to be able to play live. 
TJ: It’s merely a medium to get music across to people. I wish I knew more about my guitar because if something breaks, I’m doomed. 
LW: We like to get old stuff. That’s cool. It’s cool to think that the drum kit is like 60 years old and it’s had a whole life before you had it.  

CM: Any advice for those unsure of chasing their dreams.
 It’s funny because we’re kind of chasing our dreams, I guess. But it doesn't feel like it because we don’t know how to do anything else. I don’t know how to not be in a band. If i’m not in a band, I’m looking for a band to be in. We’re kind of lucky that we’ve never had to make the decision to pursue music. That’s all we know how to do.
TJ: I think it’s just a passion. There’s probably many times throughout the years where we could’ve quit. We just kept going.
LW: If people want to see and hear what we do, that’s some cool shit especially when it takes us to the other side of the world. 
TJ: I never thought we’d be touring America, let alone touring. It’s insanity.  

CM: Favorite tour memory?
 I do, but it’s extremely blurry. It’s a fond memory. I have fond feelings looking back on tours but i don’t really remember anything because each day melts into the next. And we’re drinking a lot so that doesn’t help. It’s a warm fuzzy feeling you get. there are memories, just not specific. 
TJ: It all melts in so much, it’s terrible. If I had one memory with Walk The Moon, it’s just the whole tour. I don’t know what night something amazing happened. I was there, I think. 
LW: The last night of that tour was fun because Eli smashed that guitar. We gave him a guitar as a gift that we decorated and then Eli smashed it that night. Which was the coolest thing! 
TJ: It was ceremonial. 

#NP Dreamer - Branchez (Hi I'm Nick Remix)

New MusicRebecca PotznerComment

We’re all dreamers, but  it’s what we dream about that makes us unique. Hi I’m Nick just released his remix of Branchez’ ‘Dreamer’. Branchez created “Dreamer” with a chill Tropical Trap feel, then Hi I’m Nick puts his own bouncy spin on it while still keeping it very smooth and dreamy with a deep house feel. Both bring their listeners to a state of euphoria.

" I really respect artists like Branchez, who think outside of the box and are able to make music that’s refreshingly new and different.  So, after working on “Dreamcatcher” and finding a style through that process that fit me, I wanted to continue blending multiple styles within dance music fluently in one track.”

Listen and [FREE] download Hi I’m Nick’s remix of ‘Dreamer’ on soundcloud:



ABOUT Hi I’m Nick


In West Philadelphia born and raised on the playground is where he….Oh wait, wrong story.

In Lebanon, PA creating music is how Nick Horacek spent most of his days. Hockey player turned DJ/Producer, there is no doubt that he has found his calling. First kicking off his career as half of the duo, United As One, they landed a spot at Pacha in their early days. Now, Nick spends his time in Arizona actively pursuing a solo career as Hi I’m Nick.

As a DJ and producer, Hi I’m Nick steps away from being defined by a genre and  focuses on creating upbeat, quality music with good vibes to create an environment where people can come together to let loose. From Frat parties to Mad Decent Block parties, He’s quickly making a name for himself.



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