Twist on PR

Putting a twist on music + the professional life

Becca Potzner

Twist on PR to Host First Networking Event

UncategorizedRebecca Potzner1 Comment
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I've been itching to plan an event here lately. So, I did! On March 11 at 6pm, I invite any and everyone to attend Twist on PR's first networking event at The Famous Neons Unplugged in Over the Rhine. What makes this event so special? Well, we are thrilled that Krista Neher, Founder of Bootcamp Digital, has agreed to speak with us about personal branding and how to make it shine through social media. I hope to see all of my Tri-State area supporters there!

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If You Can't Join Them, Tweet with Them. #PRSSANC

UncategorizedRebecca Potzner1 Comment
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I speak with zero exaggeration when I share with you that #PRSSANC 2012 changed my life. Many doors were opened and friendships across the United States were made. Attending National Conference was easily one of the best decisions I've ever made. So, when it came around to #PRSSANC 2013 and I wasn't attending, a feeling of sadness washed over me. Since I couldn't attend the conference, I knew I had to do something to be present. So what did I do? I printed off a large photo of my face, glued it to some cardboard, and put a stick on it. Wah-la! Portable RP was ready for conference! My chapter (NKU PRSSA) sent me photos of them with my cut-out throughout the weekend. The photos were pretty hilarious and they filled a little bit of my void. I did this as a joke, however it ended up being a marvelous idea. ;)

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On a more serious note, #PRSSANC is a perfect example of the handiness of hashtags. Whenever I had some free time, I searched the PRSSANC hashtag and scrolled through all the tweets hoping to learn something myself. Attendees did a fabulous job sharing quotes and 140 character snippets of advice.I wouldn't expect anything less from PR students!  Below are a handful of tweets I favorited throughout the weekend.

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10 Tips to Rock Your Interview

UncategorizedRebecca Potzner2 Comments

As the job search continues, I've decided I should devour as much career oriented information as I can. I've started to get involved with my local PRSA and New Pros chapter and recently attended an interview tips panel hosted by AMA (American Marketing Association) and the Cincy New Pro's. The panel consisted of local professionals in HR, PR, and communications. Below are ten tips I felt we could all benefit from.

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1. Never say you're a perfect fit because you love to work with people, you're a quick learner, and have transferable skills. It's WAY over done and too general.

2. If you're going to name drop, be honest about your connection and have a reason that will build to your brand. If you've just said hi to the person in passing, it's not the best idea to use them as a reference.

3. Be self-aware; know your strengths and weaknesses. Take some time to really think about what you're great at and what you're not so great at.

4. Show you did your homework on the company and position. It's never a good idea to walk into an interview blindly. Look at their website and social media presence, but also do a search on them through Google News. Find out what they are currently working on. Find something that intrigues you and address it in the interview.

5. Think SEO when tailoring your resume to the position. There is a very good chance that the company you're applying with will send your resume through a program. It's going to be searching for key words that match up with their expectations. Even if it's not going through a program, updating your resume with this mindset will help tailor it to its best fit for the position.

6. Show web presence! This is a must for any position dealing with the web and social media. Hyperlink your resume, cover letter, and portfolio. If you're on social media, make sure you have a strong online presence and that you're mindful of your professional presence.

"If you're in PR and don't have a Twitter account...that's a red flag." Natalie Hastings 

7. Ask good questions- When you're doing your homework on the company and position, be sure to jot down some questions that pop up.  Walk into your interview with a short list of QUALITY questions. They may even be as simple as asking, "why do you enjoy working at so-and-so company?"

8. At the end of the interview, summarize why you are excited about the position. Show your interest, but don't come off overly enthused and energized.

9. Handwritten notes are not a thing of the past! Send a thank you note to the person who interview you and reference something you talked about. If you can't send a hand written note, at the very least send an email.

10. "Never count on an opportunity until they have a desk and paperwork ready for you."  Life happens, and sometimes that means things don't work out quite like they or you had planned.

 

Comment below tips you'd add to the list!

Graduation: A Selfie Experience

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Starting my college career, I made a goal for myself. This goal was to graduate in four years. No shorter and no longer. Four quick years later, I found myself in the Bank of Kentucky Center (BOK)  in a black gown with my decorated cap, receiving not only my diploma but my last pack of Smarties from Dr. Proctor. I had completed my goal with some accomplishments along the way.

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Walking into the BOK a handful of emotions washed over me. I was excited, nervous, proud, curious, and a few other extra emotions due to some personal issues that had occurred earlier that week. First of all, the life I had known for the past four years was coming to an end.How could I not feel a mix of emotions?  I  was ready to start my career and dedicate my time to real life experience all the time, but I knew I'd miss the people, the events, the  student-involvement, and of course PRSSA.

College graduation was a bit different from High School graduation...which, it should be! First of all, there was no rehearsal like I had back in High School. And I must say, that is where some of my nervousness stemmed from. What was I supposed to do?! However, there was really nothing to worry about. We got in line by our college in alphabetical order and followed the rest of the line. Easy enough.

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My graduation experience was a little different from most. I had a mission to accomplish on my trek across the stage. I was lucky enough to be chosen as the guest tweeter for @nkuedu. I tweeted about my senior experiences and threw in some advice along the way, using the hash tag #NKUnextStep. Because I was the guest tweeter and just about everyone knows my love for Twitter, the NKU Communication/Marketing Department made a plan to have me take a selfie with the University President, President Mearns, when I went to shake his hand! I was a bit nervous. What if he didn't know about this plan? What if he forgot? Does he know what a selfie is?

Whether he actually knew about the plan...I'm not too sure. However, he went along with it and I got the photo! Onlookers were both confused and not-so surprised. I received comments saying, "Of course you'd take a selfie with the President!" , "Only you would take a selfie with the President!" , "My dad was wondering why that girl took a selfie" , or "She held up the line!" . Oh, boo-hoo! Take your time walking across that stage! It took us years to cross it and its over in seconds! I'm glad I held up the line for maybe a second. It made my walk memorable.

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Since I had to take a Selfie on stage, I had to take my phone. I was also supposed to tweet throughout commencement, which I did. I had wondered if people would think I was rude for using my phone throughout, however just about everyone in the College of Informatics had their phones out! Leave it to all of my PR peers to be live-tweeting the ceremony, as well. We just can't put down our phones!

Onto more of the ceremony... Who needs Morgan Freeman's voice to narrate when you have Dave Thomson? His reading of the Gettysburg address was quite intense!  To be honest, I felt like I was at Hogwarts getting ready to be sorted into a house. I guess I was sorted; sorted into the House of Life.

Whether you took a selfie with the President or you did a leprechaun leap for joy after you received your diploma...I hope your graduation day was special. We all work hard to make it to graduation; to receive our degrees. So, Congratulations! Instead of studying for exams and homework assignments, we have real jobs to worry about. I couldn't be more excited!