Twist on PR

Putting a twist on music + the professional life


A PR Mind Never Stops Working Even When Watching Captain America

UncategorizedRebecca PotznerComment


Seeing as the film has just released to the general public, I promise you that I will not include any spoilers. Thanks to perks of one of my many jobs, I was able to see Captain America: The Winter Soldier, Wednesday night and WOW, was it good! Although I was captured by the story, action, and Captain America's great looks, I found myself over thinking. 

Well, like any superhero movie the good guy is fighting the bad guy. If you've seen any of the Avengers movies, you'll know that these fights are of epic proportions and they tend to happen right smack dab in the middle of a city. Guns are being fired. Cars are crashing and flipping into each other. People are running like the world is ending. Police are shooting at people. Aircrafts are flying into buildings and they begin to crumble and set on fire. 

I sat with my eyes fixated on the screen but my mind wandered into the world of public relations and communications. I began to think...

-Is anyone addressing the public and informing them of what's going on or what actions they should take?

-This city AND the government needs to hire a Crisis Manager, STAT! 

-I wonder if Captain America and the other Avengers have publicists? Do they really need one? What would they do?


After leaving the movie, I pondered a bit more. In a real life scenario, there would be someone addressing the public, a Crisis Manager or someone of a similar position probably would be hired, and Superheroes most likely would have publicists. However, not everyone is interested in that piece of the story and so it's not uncovered in the movies. 


Let's address my first two thoughts... In any crisis, like an invasion or gun fight in the middle of downtown, someone of authority or power would address the public, whether it was a Crisis Manager, a Governer, Mayor, President, etc. They would then instruct the people on what actions to take next.

Whether it's just an announcement or a time to give instruction, it's important to be as transparent as you possibly can in times of crises. The public will pose a handful of questions, so don't give them a reason to ask even more.  They will be in search of guidance in times of doubt. This is where your previous work comes into play and you can put your plan of action into place. Those working with you should be aware of these plans. After the events that occurred in Captain America, I'd say that the Government would need to inform the public on the current events and safety actions to take. 

Do Superheroes need publicists? Yes! Well, at least Iron Man and Hulk do with their conceited and heated traits. These men AND women are public figures who must strive to sustain their positive brand. Captain America is a kind man with a strong love for his country. He fought for America and people visited a museum to soak in his legacy. There was never a doubt whether he was a good or bad guy. However, there is another member of the Avengers besides Iron Man and Hulk who could use some assistance from a publicist. The Black Widow. She has a bit of a shady past. A publicist would and could help showcase the Black Widows path away from evil and establish her good intent. Just because they're super, doesn't mean they don't need assistance. 

Now, I have to ask one thing...Do you find yourself asking similar questions when watching movies or television?


7 Movie Quotes that Relate to PR

UncategorizedRebecca Potzner1 Comment

Tom Garrity, the owner of The Garrity Group PR, spoke as the keynote for Public Relations Student Society of America 2013 National Assembly (#PRSSANA). I enjoyed his topic of PR in movies because it was captivating and very true.  I’ve summarized his list of movie quotes and why they relate to PR. What movie quotes would you add to the list and why?


“If you build it, they will come”  –Field of Dreams

Always be ready for opportunity! We all seem to be obsessed with these big cities. Many people think those are the only places to find PR jobs. However, that’s not the case. “Big PR doesn’t happen in just big cities.” Take Cincinnati for example,  a home to Procter and Gamble, other huge companies, and handful of PR agencies.


“Houston, we have a problem.” –Apollo 13

….But do you have a solution? Be ready for anything!  Danger can turn into opportunity. As we’ve learned from this week, danger can strike at any moment. Be prepared with a crisis communication plan. “Crisis in Japanese is written with two characters, danger and opportunity."

“I’ll be back” – The Terminator

It’s all about persistence. Whether you’re on the search for a job, working to win over a client, or getting your client some press.

“I see dead people.” – The Sixth Sense

Oh, the dreaded job search! Here are a few tips to help it run a little smoother:

-Leave what you want to be in your cover letter, not in your resume

-Bring writing samples

-Work on your presence!

“You can’t handle the truth” –A few good men

“PR is an opportunity to be a truth teller.” It’s all about your integrity and the integrity of your client.  “We need the opportunity for people to be bold about public relations. We need ethical torchbearers.” Don’t feed the bad rep that PR sometimes has, tell the truth.

“Mama always said, life is like a box of chocolates..” –Forrest Gump

Make sure you have a good balance. Know how to release some stress. Go for a run or a night out with your friends. Take an hour break from your Smartphone and/or computer. Get away... at least for a little. Take deep breaths and imagine your perfect vacation spot. De-stress or you'll be too stressed!

 “Toga, Toga!” –Animal House

Celebrate your success! Got an Internship or Job? Celebrate! Signed a new client? Celebrate! Your event or campaign was a success? Celebrate! You’re client made it into major media spot? Celebrate. Get the idea? You work hard, so treat yourself. In return, it acts as stress reliever.