Twist on PR

Putting a twist on music + the professional life

Potzner

Twist on PR to Host First Networking Event

UncategorizedRebecca Potzner1 Comment
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I've been itching to plan an event here lately. So, I did! On March 11 at 6pm, I invite any and everyone to attend Twist on PR's first networking event at The Famous Neons Unplugged in Over the Rhine. What makes this event so special? Well, we are thrilled that Krista Neher, Founder of Bootcamp Digital, has agreed to speak with us about personal branding and how to make it shine through social media. I hope to see all of my Tri-State area supporters there!

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If You Can't Join Them, Tweet with Them. #PRSSANC

UncategorizedRebecca Potzner1 Comment
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I speak with zero exaggeration when I share with you that #PRSSANC 2012 changed my life. Many doors were opened and friendships across the United States were made. Attending National Conference was easily one of the best decisions I've ever made. So, when it came around to #PRSSANC 2013 and I wasn't attending, a feeling of sadness washed over me. Since I couldn't attend the conference, I knew I had to do something to be present. So what did I do? I printed off a large photo of my face, glued it to some cardboard, and put a stick on it. Wah-la! Portable RP was ready for conference! My chapter (NKU PRSSA) sent me photos of them with my cut-out throughout the weekend. The photos were pretty hilarious and they filled a little bit of my void. I did this as a joke, however it ended up being a marvelous idea. ;)

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On a more serious note, #PRSSANC is a perfect example of the handiness of hashtags. Whenever I had some free time, I searched the PRSSANC hashtag and scrolled through all the tweets hoping to learn something myself. Attendees did a fabulous job sharing quotes and 140 character snippets of advice.I wouldn't expect anything less from PR students!  Below are a handful of tweets I favorited throughout the weekend.

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Graduation: A Selfie Experience

UncategorizedRebecca PotznerComment

Starting my college career, I made a goal for myself. This goal was to graduate in four years. No shorter and no longer. Four quick years later, I found myself in the Bank of Kentucky Center (BOK)  in a black gown with my decorated cap, receiving not only my diploma but my last pack of Smarties from Dr. Proctor. I had completed my goal with some accomplishments along the way.

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Walking into the BOK a handful of emotions washed over me. I was excited, nervous, proud, curious, and a few other extra emotions due to some personal issues that had occurred earlier that week. First of all, the life I had known for the past four years was coming to an end.How could I not feel a mix of emotions?  I  was ready to start my career and dedicate my time to real life experience all the time, but I knew I'd miss the people, the events, the  student-involvement, and of course PRSSA.

College graduation was a bit different from High School graduation...which, it should be! First of all, there was no rehearsal like I had back in High School. And I must say, that is where some of my nervousness stemmed from. What was I supposed to do?! However, there was really nothing to worry about. We got in line by our college in alphabetical order and followed the rest of the line. Easy enough.

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My graduation experience was a little different from most. I had a mission to accomplish on my trek across the stage. I was lucky enough to be chosen as the guest tweeter for @nkuedu. I tweeted about my senior experiences and threw in some advice along the way, using the hash tag #NKUnextStep. Because I was the guest tweeter and just about everyone knows my love for Twitter, the NKU Communication/Marketing Department made a plan to have me take a selfie with the University President, President Mearns, when I went to shake his hand! I was a bit nervous. What if he didn't know about this plan? What if he forgot? Does he know what a selfie is?

Whether he actually knew about the plan...I'm not too sure. However, he went along with it and I got the photo! Onlookers were both confused and not-so surprised. I received comments saying, "Of course you'd take a selfie with the President!" , "Only you would take a selfie with the President!" , "My dad was wondering why that girl took a selfie" , or "She held up the line!" . Oh, boo-hoo! Take your time walking across that stage! It took us years to cross it and its over in seconds! I'm glad I held up the line for maybe a second. It made my walk memorable.

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Since I had to take a Selfie on stage, I had to take my phone. I was also supposed to tweet throughout commencement, which I did. I had wondered if people would think I was rude for using my phone throughout, however just about everyone in the College of Informatics had their phones out! Leave it to all of my PR peers to be live-tweeting the ceremony, as well. We just can't put down our phones!

Onto more of the ceremony... Who needs Morgan Freeman's voice to narrate when you have Dave Thomson? His reading of the Gettysburg address was quite intense!  To be honest, I felt like I was at Hogwarts getting ready to be sorted into a house. I guess I was sorted; sorted into the House of Life.

Whether you took a selfie with the President or you did a leprechaun leap for joy after you received your diploma...I hope your graduation day was special. We all work hard to make it to graduation; to receive our degrees. So, Congratulations! Instead of studying for exams and homework assignments, we have real jobs to worry about. I couldn't be more excited!

7 Movie Quotes that Relate to PR

UncategorizedRebecca Potzner1 Comment

Tom Garrity, the owner of The Garrity Group PR, spoke as the keynote for Public Relations Student Society of America 2013 National Assembly (#PRSSANA). I enjoyed his topic of PR in movies because it was captivating and very true.  I’ve summarized his list of movie quotes and why they relate to PR. What movie quotes would you add to the list and why?

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“If you build it, they will come”  –Field of Dreams

Always be ready for opportunity! We all seem to be obsessed with these big cities. Many people think those are the only places to find PR jobs. However, that’s not the case. “Big PR doesn’t happen in just big cities.” Take Cincinnati for example,  a home to Procter and Gamble, other huge companies, and handful of PR agencies.

 

“Houston, we have a problem.” –Apollo 13

….But do you have a solution? Be ready for anything!  Danger can turn into opportunity. As we’ve learned from this week, danger can strike at any moment. Be prepared with a crisis communication plan. “Crisis in Japanese is written with two characters, danger and opportunity."

“I’ll be back” – The Terminator

It’s all about persistence. Whether you’re on the search for a job, working to win over a client, or getting your client some press.

“I see dead people.” – The Sixth Sense

Oh, the dreaded job search! Here are a few tips to help it run a little smoother:

-Leave what you want to be in your cover letter, not in your resume

-Bring writing samples

-Work on your presence!

“You can’t handle the truth” –A few good men

“PR is an opportunity to be a truth teller.” It’s all about your integrity and the integrity of your client.  “We need the opportunity for people to be bold about public relations. We need ethical torchbearers.” Don’t feed the bad rep that PR sometimes has, tell the truth.

“Mama always said, life is like a box of chocolates..” –Forrest Gump

Make sure you have a good balance. Know how to release some stress. Go for a run or a night out with your friends. Take an hour break from your Smartphone and/or computer. Get away... at least for a little. Take deep breaths and imagine your perfect vacation spot. De-stress or you'll be too stressed!

 “Toga, Toga!” –Animal House

Celebrate your success! Got an Internship or Job? Celebrate! Signed a new client? Celebrate! Your event or campaign was a success? Celebrate! You’re client made it into major media spot? Celebrate. Get the idea? You work hard, so treat yourself. In return, it acts as stress reliever.