Twist on PR

Putting a twist on music + the professional life


The Do’s and Don’ts of Balancing Personal and Professional through Social Media

Social MediaRebecca PotznerComment

Finding the perfect work /life balance is a constant topic of discussion, especially with young professionals and their new work schedules. Now with the high prevalence of social media, the conversation has branched off into the online realm regarding the balance of a personal and professional presence.

As new professionals transition from college to the working world or even those who have been practicing the profession for years, it’s never a bad idea to evaluate your portrayal on social media. Take a step back and look at what you’ve been sharing with the world. Ask yourself if it’s an accurate representation of yourself and your career.

Each individual person tends to have their own opinion on how to go about hosting personal accounts. Some balance it through one account while others juggle multiple accounts, one for personal and another for professional.  Whose to say which way is correct. However, you’re an individual; one person and you should come off that way both on and off social media.

Establishing yourself as an individual through social media can assist in gaining credibility, building relationships, gaining or giving insight and can ignite thought leadership. With simple do’s and don’ts to keep your presence in check, it’s easy and highly beneficial to maintain a balance of personal and professional.

Do Establish your voice and make it strong and consistent.  Letting your personality shine through your social imprint will not only help you come off as more authentic but also more personable. Be serious when you need to be. Have fun when you can be.

Don’t talk about confidential information. While it sounds like common sense, sometimes it needs to be said. Your employer, clients and connections all trust you to keep certain information private. To keep that trust, you must keep

Do incorporate your interests, both professionally and personally.  Adding onto your voice, back it up with content that showcases your interests in and out of work. This may look like sharing industry related articles and sharing tips while mixing in a link to an event you’ll be attending or a playlist that gets you through the work day.

Don’t use foul language. Do you talk to your boss with that mouth?  Speak like you would want to be spoken to and with professionalism. Sure, you can throw in some slang but keep it clean.

Don’t live tweet your night at the bar. It’s perfectly fine to enjoy a night out, but keep it off line. Sharing that you tried a new craft beer is fine. Sharing that you guzzled 5 beers is not.

 Don’t give into drama. There are days where we may find ourselves frustrated at work and needing to vent. Social media is not the answer.  Talking poorly on others, our company or clients, even if they’re unnamed will ultimately result in negative repercussions. Even if you plan on leaving, think about how future employers will view your actions.

Do read before you share or retweet.  The title might sound intriguing, but with the rise in click bait, you never truly know what’s on the other side of the url. Be sure to read through any content you may share to 1) be able to continue the conversation

 Don’t post anything with grammatical errors or misspellings. Rushing to press send and overlooking errors will haunt you in the long run. While timing is very important for social media, a grammar or spelling error can decrease your credibility.

 Do follow and interact with professionals, friends and influencers. The beautiful thing about social media is that it opens conversation between people around the world. Take advantage of that. Connect with professionals in your area and interact with their posts. Send links to videos or articles that remind you of a friend. Chat with influencers on topics you find interesting. Social media is not only a great networking tool but it is also a helpful tool in maintaining those relationships.

Both new and seasoned professionals alike must remember that this is a public representation of yourself, but also your company, clients and your future. Taking the time to think through your personal content to intertwine two very important aspects of your life can go a long way in establishing yourself on social media. 

Intern Goddess: Are You Gaining "Enough" Experience?

UncategorizedRebecca Potzner2 Comments

I walked into class last week and to my surprise, one of my fellow PR friends exclaimed, “I have a valentine for you!” I realize I’m 21 and in college, but it completely made my day. What I thought was so fabulous about the valentine was that it was addressed to: “Intern Goddess”.


 Though I find that title completely flattering, I could never compare my amount of Interning to the Intern Queen, Lauren Berger's. With graduation coming up in May, I’ve been stressing over the fact that I don’t think I’ve interned enough or done “enough”.

But really, what is “enough”?

I’ll admit that I stress about this all the time and it’s something I need to work on. It’s something many of us need to work on. Yes, it’s important to step up and delve into experience outside of the classroom, but that doesn’t mean you need to say yes to every opportunity that comes your way.

I recently met with a very successful professional in Cincinnati and he said to me, I see you’re doing a lot and helping out a lot of people. “You need to start being a little selfish.”  What he meant was, don’t spread yourself so thin.

In your pre-professional and professional days, take on opportunities and experiences but not to the extent in which you’re being stretched and pulled like one of those Stretch Armstrong toys.

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Immerse yourself whole heartedly in a few things and the outcome will become much more rewarding than immersing yourself half heartedly in a billion different tasks. Although it may be cliche, remember: Quality not Quantity.

Networking 101: Tips to Make it Count

UncategorizedRebecca Potzner1 Comment

NETWORKING. The word is thrown around so often. I don't know if it's because of my profession or because of how prevalent social media is allowing us to essentially network anywhere, anytime. Either way, networking can be crucial to a young professional. Being connected to certain professionals can really help launch your career. However, you MUST go about it the right way.

Get Out: Attend events where other students or professionals will be. You never know who you'll meet at a speaking engagement, charity event, or even happy hour. (Just make sure you're not getting sloppy!)

Interact Online: Use Twitter, Facebook, and obviously LinkedIn to your advantage. Follow people whose jobs you find interesting. Tweet or message professionals questions bout their work, etc. Show Interest! I've made great connections just from tweeting questions and asking advice from professionals in my city.

Get Bizzy with it: Seriously, get some business cards and carry them with you. Biz cards make it extremely easy to swap information. You can get them for almost nothing on VistaPrint and all you need is: Name, phone number, email, Social Media links if you'd like, and you position if you have one.

Follow up: After you make a connection with someone, shoot them a simple email. Tell them how nice it was to meet them and that you'd love to keep in touch, etc. just make it professional and genuine.

Keep in touch: Don't just email them once or add them on LinkedIn and just sit there. Touch base with them every once in awhile. See if they'll meet you for coffee to talk about their expertise or if they'll give you a tour of their workplace. Whatever you do, don't just connect and let that be that. Nothing will come from a one time meet.

You never know where a connection can take you. Happy networking!

Straying Away from Cliche Resumes

UncategorizedRebecca PotznerComment

With graduation just a semester away, I haven't heard the words "do you have a job lined up yet?" or "have you started to apply for jobs yet?" enough. As a college student, almost every person I know is currently seeking a job. Now think about all of those people I know from my college, PLUS all of those students in the Cincinnati area at other Universities studying Public Relations and Communications. That's an overwhelming amount of people applying for jobs in just one city!

We all know when applying for a job, there is a minute little detail we must either create or edit, a resume. If you're constantly "creating" your resume, you're doing it correctly. When applying for different jobs, there should not be much of the copy and pasting movement. After all, no job is the exact same, right?

Now, we must figure out how to be seen, how to get noticed.

When preparing to apply for a position, I like to re-create my resume before I write my cover letter, to refresh my memory on what I’ve accomplished and what skills I strongly posses.

Eye Candy. When sharing tips and tricks with others, I’ve noticed that many people use generic resume templates. Take some time and create your own template! Let your inner-designer take control and create a layout that stands out against the generic resume , but doesn’t go over board. Add a simple pop of color, a few lines, or boxes.

Incorporate the web. I don’t have to tell you how prevalent social media has become. It wouldn’t hurt to add your social media handles and URLs. If you have a blog, this is a great opportunity to show an employer what you’ve been personally working on.

Talking to many different professionals, I’ve noticed that there is no one exact way to execute a resume. Some employers have said to keep it simple, whereas others said to be creative and to try something besides plain white paper.

Although it seems employers aren’t all looking for the same thing, there are a points that should always factor in when re-creating your resume.

Consistency.  The font style and size should be the same throughout. Employers should not have to work to read your information, so save them the trouble from squinting and make sure font never dips under 11 point.

Proofread. Resumes and cover letters may be your first impression. Writing is a huge component in our industry and if there are mistakes in your first impression of work, there’s a great chance you won’t get a call back.

Short & Relevant. I’ve always struggled with the 1-page resume rule. Yet again, another question that has been answered a million different ways. My best advice is to include the most relevant experience to the job you’re applying for and if it flows over a page, so what! Try to keep your resume under 2 pages. Employers don’t have time to read a novel.

Good luck on your job search and feel free to leave comments and tips below. I am currently on a job hunt as well and will most likely keep you all up to date. I would love to hear how my readers search for jobs as well.